Anonymous asked: I feel like your PRAY caps are overpriced.
I disagree. I believe it deserves to be more. People in the fashion industry also agree that it should be way more. Take away the fact that I am new in the market, if this same product was made by a popular designer, based on its quality, the cap would have been sold at a higher price. Way more. I’m new in the market so prices have to be this way to attract people.
Lets take a look into what went to the production.
Time:
It took 5 months to put everything together. From October 2012 - February 2013. From caps to packaging. A lot of hard-work went into every detail, as it should. I made 6 samples and got the 7th one right. General knowledge about merchandise production will teach you a sample costs up to five times more than the price of the finished unit.
Design:
Please examine the cap. Its features surpass those of the average cap. The details of the cap were very well thought-out.
1. The cap is 100% cotton.
2. PRAY was written in 3D embroidery.
3. It has four metallic eyelets/sweat holes.
4. Perforated leather brim with red leather under bill and a strap made from nylon and plastic .
Notice that most other caps are made of only 2 or 3 materials. Cotton for the cap and plastic for the closure. That’s it. 90% of the caps on the market are very basic in design, particularly the snap backs.
They slap their logos or teams on face of the cap and its a wrap. Given to you in a plastic bag and there you go.
Big brands buy cotton snapbacks in bulk for very cheap and the stitching their logo costs close to nothing.
Now mine. The caps weren’t bought in bulk. They were made individually from scratch. Panel by panel. Which is why you have 4 metallic sweat-holes and not 6 cotton stitches for sweat-holes.
Sweat-holes are made to allow air to circulate in your cap. I noticed cotton-stitched sweat-holes barely allow in any air, so i decided to use metallic ones.
I used 4 sweat-holes instead because 6 will have distracted from the design of the cap & interfered with the message, PRAY.
The brim. Look at it, isn’t it beautiful? I don’t know how i can explain beauty. It speaks for itself. In addition, it is made of leather, which we both know costs almost 7 times as much as cotton. So this is factored into the price.
The strap. You know, the usual plastic snapbacks grow kinda weak after snapping them so many times. One can argue “how many times will i even wear the snapback for it to get so weak?”
Well, that isn’t the point. The point it to give the best. The straps I consist of nylon and plastic (hard plastic) As designer i care about these things. Aesthetically, the strap also looks way better than the snap back. Most will agree. Lets not forget it costs more too.
The Packaging:
From almost all testimonials, this is the best packaging for caps they’ve ever seen. The BEST they’ve seen. The boxes were made with high quality cardboards, paper, silk and ink.
Besides, their testimonials, the packaging is really the best.
There are other brands who sell their caps for over $200 with very basic packaging. Very cheap quality boxes with negative reviews on forums such as YouTube. You should check them out. Mine? Very fresh. Wonderfully made. No shortcuts. You know how people throw away their boxes after they get the main product? Not with this.
Everyone loves and is keeping theirs. A friend told me his mum hates clutter and always clears the table whenever there is anything on it. He left his pray box on the table, and since that day it is STILL on the table. The joy i get from hearing these things. They’re really really well made. Everyone loves them.
i believe ‘designers’ are going to take cue from this. Watch how they start doing something similar.
You’ll appreciate them once you own one. People who bought them have messaged me to say that the cap was well worth the purchase. You should join them.
Influence:
Take away everything from it, leave PRAY. The greatest advice you’ll ever get and it’s on the cap. And that is just priceless.
